Onitsuka Tiger™ shoes began with the establishment of Onitsuka Co. Ltd. in 1949. Based on the philosophy of bringing up sound youth through sports, the company has maintained the tradition of specializing in the manufacturing of sports shoes and clothing using original ideas and applying epoch-making techniques. The first basketball shoes in Japan had a tiger face design on the arch of the foot and this became Onitsuka's trademark. In the 1960's, Onitsuka Tiger™ shoes were worn not only by the Japanese, but also by top foreign athletes.
In 2001, ASICS America Corporation quietly resurrected the Onitsuka Tiger™ brand with original models of Onitsuka shoes and Onitsuka clothing updated in today's flavorful colors. Onitsuka Tiger™ is a growing and highly sought after brand with its ever-growing lineup of Onitsuka Tiger™ Mexico 66 Deluxe, Onitsuka Tiger™ Mexico 66 and Onitsuka Tiger™ Ultimate 81. There are more Onitsuka Tiger™ mens’s and Onitsuka Tiger™ women’s models just sitting in the ASICS® vault waiting to be re-released. The future is what this retro brand has to look forward to. Because ASICS® knows that there are people out there who don't need to run fast...they just want to look good.